Hosted by Anamari Fanthorpe of Digital Boost NZ and presented by Lewis Anderson of Dazzly - 'Redefining Profit: Purpose Based Businesses' is a talk showcasing the efforts of a number of Dazzly customers (small businesses and organisations) throughout Aotearoa which are making a difference in their communities. Through their passion for what they do, family drivers, the drive to solve a problem in their community and the desire to continue forward, they tackle the hard challenge of going out on their own to run a profitable venture while also "profiting" through helping the community. The talk show-cases each customer individually, discussing their situation and ends by posing a number of simple questions that the people considering starting a business or finding/following their passion should ask themselves, and probably haven't had asked of them, in some time.