As a small business owner or budding entrepreneur, running your own website might seem like a daunting task. Between crafting the perfect copy, selecting eye-catching images, choosing an appealing colour scheme, and understanding what works best for your target audience, it can feel like you need to possess a swath of skills. With Dazzly, however, we've designed our website builder to make this process as simple, intuitive, and pain-free as possible. Let's uncover the skills you might need – and show you how Dazzly's streamlined platform requires no prior technical knowledge.


Copywriting expertise: Content is king. Your website acts as the digital face of your business, and clear, concise, and compelling copy helps engage visitors. The phrasing, tonality, and the structure of your content can make a massive difference in conversions. With Dazzly, we offer AI-powered content generation that assists in crafting engaging and relevant text, so even if copywriting isn't your forte, we've got you covered.


Image selection: A picture speaks a thousand words – and the right images can be powerful communication tools on your website. They can portray what your business does, evoke emotions and enhance the aesthetic of your site. Dazzly’s high-quality designer templates come with suggestive images, enabling even the less artistically inclined to create visually appealing websites.


Adjusting colours and fonts: Colours and fonts create a visual hierarchy, evoke emotions, and set the mood on your website. They become an integral part of your branding. Dazzly enables you to play around with colours and fonts effortlessly in its user-friendly interface. Our pre-designed templates offer stunning colour palettes and font pairings, making it easy for you to create a memorable and effective website.


Identifying your Unique Point of Difference: Differentiating your business from competitors is crucial for standing out in today's crowded digital space. This requires some strategic thinking – what makes your business unique? Dazzly’s free website consultation with an expert can guide you in magnifying your businesses' unique selling point and articulating it effectively on your website.


Understanding your target audience: Knowing your audience is key to creating a website that resonates with them. From simple text tweaks to design choices, you’ll make decisions based on what attracts and appeals to your target audience. Dazzly’s approach focuses on the user's business and target audience, helping them build websites that engage and convert.


Though these skills can be beneficial, it's important to note that Dazzly’s platform is designed to be accessible for everyone, regardless of experience level. Our objective is to empower business owners as they venture into the world of digital real estate. We’re home to an easy-to-use interface – no complicated drag and drop necessary – and helpful and friendly support, making the process of building a website an entirely simplified task.


Dazzly also recognises the vital role of responsive websites that work across all major devices, so mobile-based businesses, side hustlers, and home-based businesses won't miss out.


In a nutshell, while running a website might need some skills, Dazzly greatly simplifies these aspects. Our priority is to ensure that all business owners, irrespective of technical skills, or CSS/HTML knowledge, can create professional and high-performance websites to represent their businesses. With Dazzly, your focus remains where it should be – growing your business.